Marcia Villavicencio

San Diego, Calif.

(619) 602-4207 / marciav.mediaprofessional@gmail.com

Education

• Minor in Psychology with emphasis in social and personality
• San Diego State University, San Diego, Calif.
• GPA. 3.4

• Proficient in social networking: Boosted reputation of student organizations, businesses and news station by managing Facebook and Twitter accounts (2), along with personal Facebook page, Twitter, LinkedIn profile, Pinterest, Instagram, and WordPress
• Comfortable with public speaking, multitasking and being on-camera talent for radio and television
• Knowledgeable in final cut pro
• Knowledgeable in web news writing and broadcast style writing
• Proficient in shooting and editing news packages
• Bi-literate in Spanish and English

Professional Experience

• Created a 6-week course to help small business owners clarify their message on social media to attract their ideal audience demographic
• Helps online based businesses with social media content creation
• Teaches the art of storytelling on Instagram and Facebook
• Makes recommendations incorporating the latest social media practices and trends
• Provides social media branding strategy, reviews social media data and creates campaigns
• Mentors small business owners in the use of social media tools and applications
• Assists online businesses on email list building, creation of lead-magnets, and audience engagement

• Assisted the Public Affairs Department by researching and attending events held for military members and their families
• Took photographs and wrote stories that were published on the public Facebook page for the assigned organization.
• Created a fitness Facebook group for military members and families deployed to overseas assignment that served as a community of support, and fitness’ events information
• Assisted the “Moral Welfare and Recreation” department to promote and advertise classes and events via social media

• Managed and updated company’s public Facebook page
• Coordinated with team leaders to schedule photo opportunities for VIP arrivals
• Photographed special evolutions to be published on social media
• Photographed and published stories of performance appraisals on the organizations’ Facebook page

• Assisted in the execution of promotional events
• Communicated effectively to diverse clients and provided detailed information about the products, in Spanish and English
• Represented brands at events and as a talent on camera
• Communicated with brands’ audience via social media channels to promote the client’s product

• Managed and organized news-station’s Twitter account via Hootsuite
• Managed and updated station’s Facebook account
• Pitched and wrote captivating news stories for the web in Spanish
• Analyzed and reported online traffic for websites and social media

• Created and updated the daily entertainment news on the morning show’s website
• Pitched original ideas for show bits, and acted as on-air talent
• Managed and updated information of prizes on social media platforms via Hootsuite
• Acted as liaison between listeners and the studio
• Found unique avenues to distribute news to bring traffic to the show’s website
• Edited podcast audio content using Adobe Audio

• Assisted CEO in daily meetings, and hiring of new brand ambassadors
• Managed, posted, and updated new content on a specific event’s Facebook page
• Managed Facebook insights and new ‘Likes’ of companies involved with GEM events

Other Experience

• Mentors junior personnel on goal setting steps to reach their physical fitness and career goals
• Manages, supervises, and monitors semi-annual physical fitness assessments
• Provides customer service to military personnel on training evolutions
• Manages and trains personnel on office duties and customer service
• Creates and updates trackers on Microsoft Excel sheets